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Sep
23
Posted by James Lupori
I recently conducted a market analysis for a family who wants to sell their home. They asked me whether or not open houses are effective or necessary. Real estate agents get this question from potential clients all the time. It’s a good question, yet, I’m not sure it’s the right question. The right question is: If you conduct open houses, what will happen? It’s a Steven Covey thing: “Begin with the end in mind.” The answer should be: “They help sell your house.” Well do they? Check out the video below for one possible outcome:
Funny, huh! Look, I have years of experience listing homes and holding open houses and I’ve drawn my own conclusions about their effectiveness (purpose) . I’ve also asked colleagues with decades of experience what they think about open houses. Here’s the concensus:
In today’s marketplace, open houses do not help sell a home. The last decade has brought technological changes to the marketplace that have essentially eliminated the need for open houses. When my wife and I were looking for our first house (in the late 80’s) open houses were the only way one could approach a neighborhood. Realtors had to spend time at broker’s opens and regular Sunday open houses to examine the inventory. Today, the Internet has transformed this experience with on-line photos, virtual tours (in HD photography!), personalized home websites, etc.. The average buyer has access to a tremendous amount of information regarding particular homes, neighborhood/city statistics and demographics. Certainly, 99.99% of consumers will visit homes to touch and feel the inventory; however, the fundamental mechanics for doing this have changed.
So what does help sell a house? I believe that sellers and their agents need to spend more time discussing and implementing the right marketing campaign for a home. This should include but is not limited to: print media, addition to the Multiple Listing Service, yard sign and directional signs (if they are permitted………they aren’t legal in Kenmore), flyers, etc.. The real important marketing occurs in a whole new array of Internet/cyberspace arenas, especially through Internet Syndication. In the future, I’ll explain more about Syndication. Think of it as blasting your home out on the Internet to a huge number of potential customers. Unfortunately, many agents have no idea (or money) to accomplish this.
Ultimately, most agents like to hold open houses to meet new clients rather than actually sell the house they are holding open. The bottom line is that very few homes are actually sold because the agent held an open house. And a final thought: Today, fewer and fewer homes are being held open. In my community, Kenmore, WA, very few agents hold open houses on the weekends with the exception of the new-construction sites.
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Jul
11
Posted by James Lupori
Here are the open houses advertised in the MLS for this weekend. Just click on the map (above) for more details. Please note that there are more homes than depicted in the map as several of these homes are part of larger, new construction sites. As a result you may find more choices. Please let me know if you have questions regarding these homes or any other homes in Kenmore.
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Jun
27
Posted by James Lupori
Here are the open houses in Kenmore this weekend. You can get details by clicking on the map above. I also want you to know that this is not a comprehensive portrayal of all the open homes. Several icons are in new construction neighborhoods where there are many more homes to preview. Although I’m not the listing agent on these particular properties, I’d be happy to provide you with information if you wish. Have a wonderful weekend as the weather people tell us it’s going to be warm and sunny.
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Jun
07
Posted by James Lupori
Click on the map above to locate the MLS published open houses this weekend. Although, I am not the listing agent on these particular homes, please let me know if you would like more information regarding them. You can always reach me at (206) 713-2102.
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May
30
Posted by James Lupori
If you click on the map above and waive your cursor over the houses, you can get some details on the open houses in Kenmore this weekend. Please keep in mind that non of these listings are mine; however, if you have any questions regarding them, please call me at 206.713.2102.
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May
16
Posted by James Lupori
If you would like to tour the open houses in Kenmore this weekend, simply click on the map above and waive your cursor over any of the “little houses.” I am not the listing agent for any of these properties; however, if you have any questions regarding them or would like to take a look, please don’t hesitate to contact me at (206) 713-2102.
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May
02
Posted by James Lupori
If you’d like to check out the public open houses in Kenmore this weekend, simply click on the map above. There you will find some basic details about the home and the name of the listing agent. I am not the listing agent for most of these properties; however I do have a new Condominium listing today. It’s a 3BE/2BA townhouse in Kenmore. You’ll see it as the bubble on the map! If you need more details about any of these properties please contact me at (206) 713.2102. You can also click on the Property Search button, enter the MLS number and view more information.
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Apr
26
Posted by James Lupori
Here are the published open houses in the City of Kenmore, WA for this weekend. Simply click on the picture and you’ll be taken to a detaled map that provides you with some basic information about each home. Please keep in mind that I am not the listing agent for these particular properties; however, I’d be happy to find out more about them for you. If you’d like more details immediately, simply click on the Property Search button on my blog, enter the property’s MLS # and you’ll be taken to a more detailed report.
